Piedmont offers a tracking service from 12 weeks prior to a movie’s release until opening. The company is able to track the strength of movie-goers’ connections to films far earlier and more effectively than traditional tracking measures that typically rely on “Awareness, Interest, and Choice”- measures which cannot be used any earlier than 4-5 weeks before release. The company is able to track a film from far earlier in the process, and provide more actionable information for marketing a film in terms of who a film is reaching and who it still is missing from a much earlier point in time, and based on weekly indexed demographic information.
Directed by: Sam Raimi
Starring: James Franco, Mila Kunis, Rachel Weisz, Michelle Williams, Zach Braff, Joey King, Bruce Campbell
Release Date: March 8, 2013
Studio: Walt Disney Pictures